Warriors plan to create West Coast MSG?

Rumors circulated last week about a potential show on MSG Networks for Kevin Durant. Of course, these are just rumors, and who knows if the CBA would allow for such arrangement, should the Knicks use the prospect as a recruiting tool to Kevin Durant, who is interested in building his brand off the court.

Meanwhile, the Warriors are moving towards content creation, themselves, in what could become a “West Coast MSG,” as Patrick Murray of Forbes calls it:

  • Think a West Coast Madison Square Garden-style sports and entertainment mega-company, complete with its own broadcasting platform, situated in the heart of Silicon Valley and you might be getting close.
  • Warriors COO Rick Welts: We’re spending a lot of time thinking about now that we’re in the live entertainment business are there things that we can create ourselves that we have ownership of that we then can scale way beyond what’s happening at Chase Center.”

Why this matters: As existing television rights deals expire, tech-driven teams are eager to move toward a system in which they own more of their content. Steve Balmer has talked about this concept for the Clippers. We are still some years away, but the business opportunities tied to a NBA franchise are only going to increase in the future. And that prospect is not limited to the New York market. Something to consider in hoping the business side of the game is what draws Durant to the Big Apple.

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